Pet politicking is all the rage. And it seems to be working. President Obama’s campaign has mastered a new target audience – pet owners – to help spread their love of animals – and the president. “Pet Lovers For Obama” is a facebook page for pet owners to post pictures of their pets dressed in political garb and exchange comments to one another. The page was created by Tina Gangidine – and of course guest hosted by Bo Obama, who is pictured across the cover page with his loving owner.
The site has already garnered over 35,000 “likes.” Gangidine says this is more attention than any of her other campaigns have ever seen. With cute cats in flashy Obama collars and dogs in tiny Obama tees, how could it not? And in case of pet-envy, there is even an accompanying page where pet owners can buy merchandise for their own furry friends, including “I meow for Michelle” cat collars and “I bark for Barack” car magnets.
Mitt Romney’s campaign doesn’t have a similar website (at least not yet anyway), but rather criticizes Obama for diverting attention away from the bigger issues. Yet, with so many loving pet owners out there, appealing to this sentiment really only seems like some good ol’ fashioned politicking.
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